Brand Guidelines

Cleve is a curious, cute yellow chameleon. It's a little buddy that follows through your adventures, helping you document your thoughts and capture your best ideas.

As it learns more about you, it becomes a more powerful personal assistant to help bring about new insights from your thoughts, help you rediscover old ideas, or repurpose them into content for social media or your blog.

Other chameleons blend into their surroundings by changing their colour. Cleve blends into you by paying attention to all your context and building a deep memory of everything, interconnecting similar ideas and helping you draw new insights.