Brand Guidelines
Official Cleve brand logos and assets for partners, media, developers and friends who want to make memes.
Our Brand Story
Cleve is a curious, cute yellow chameleon. It's a little buddy that follows through your adventures, helping you document your thoughts and capture your best ideas. As it learns more about you, it becomes a more powerful personal assistant to help bring about new insights from your thoughts, help you rediscover old ideas, or repurpose them into content for social media or your blog.
Other chameleons blend into their surroundings by changing their colour. Cleve blends into you by paying attention to all your context and building a deep memory of everything, interconnecting similar ideas and helping you draw new insights.
Logo & Identity
Our logo represents the connection between ideas and action.
Primary Logo Variations
Official Cleve logo variations in PNG format with transparent backgrounds for maximum versatility.
Alternative Color Variations
Special color variants of the Cleve logo for themed campaigns and specific design requirements.
Logo Usage Guidelines
✓ Do
- • Use official logo files only
- • Maintain proper spacing around logo
- • Use appropriate version for background
- • Keep proportions intact when resizing
✗ Don't
- • Stretch or distort the logo
- • Change logo colors
- • Add effects or shadows
- • Use on busy backgrounds
Color Palette
Our brand colors reflect optimism, clarity, and professionalism.
Cleve Yellow
Primary brand color
HEX
RGB
Primary buttons, highlights, brand accents
Dark Gray
Primary text color
HEX
RGB
Headings, body text, dark backgrounds
Light Gray
Secondary text color
HEX
RGB
Secondary text, captions, muted content
White
Background color
HEX
RGB
Light backgrounds, text on dark surfaces
Typography
Clean, modern fonts that enhance readability and brand personality.
Rubik
Primary font for headings
Bold Weight
Semibold Weight
Medium Weight
Used for headings, titles, and key UI elements. Provides personality and warmth to our brand.
Inter
Primary font for body text
Medium Weight
Regular Weight
Body text example
Used for body text, descriptions, and general content. Optimized for readability at all sizes.
Download Assets
High-quality brand assets for your projects and presentations.
Logo Package Downloads
All Primary Logos
Complete set of primary logo variations
PNG
Alternative Colors
Green and brown color variations
PNG
Vector Files
Brand Colors
Color Palette
All brand colors
ASEACOSKETCH
CSS Variables
Web development colors
CSS
Typography
Rubik Font Family
Primary brand font
TTFWOFF2
Inter Font Family
Body text font
TTFWOFF2
Need Custom Assets?
For partnership opportunities, custom brand assets, or media inquiries, get in touch with our team.