Cleve Marketing

Cleve Ad Angles — Hook Test Library ja Cleve Ad Angles — Hook Test Library How to use this doc: Pick 2-3 angles to shoot first. Lean toward the hook that makes you laugh, cringe, or instinctively want to click. Track CPC / save rate per angle. Double down on the winner and iterate within that pattern. TL;DR # Angle ICP Top Hook Format 1 Second Brain Knowledge workers drowning in Notion "You're bleeding 3 hours a week searching Notion. This second brain answers in one sentence." Screen-rec UGC 2 Cursor for Writing Founders / writers who've used Cursor "Cursor changed how engineers code. Cleve does the exact same thing for writing." Split-view screen-rec 3 Cursor for Content Creators Solo creators scripting weekly "I deleted 6 creator tools and replaced them with one. Output went up 3x." Fast-cut UGC 4 Vibe Marketing Indie founders doing DIY marketing "I run all my content marketing in one app. No Notion, no Trello, zero spreadsheets." Talking head + B-roll 5 Steal Content (Scraper) Creators who study viral content "Steal any TikTok script in 3 seconds. Paste link → full transcript → AI rewrites for your niche." Screen-rec loop 6 Saved-Post Extension Anyone with 800+ unread saves "Your saved folder is a graveyard. 847 posts you'll never open again." Screen-rec UGC 7 Claude Code for Content Obsidian / local-md power users "Obsidian's biggest paradox: cloud-first writers using local files in 2026." Talking head + screen-rec 8 Import Past Social Content Creators with years of LinkedIn / X posts "I uploaded 4 years of LinkedIn posts into one app. The AI now writes more like me than I do." Screen-rec + comparison 9 Memory You Can Edit ChatGPT users frustrated by opaque memory "Every AI forgets you tomorrow. This one writes its own memory of you — and lets you edit it." Split-screen UGC 10 MCP / Claude Desktop Claude Desktop / Cursor devs on X "I quietly plugged Claude Desktop into my entire personal note vault. Every answer cited." Screen-rec for X 1. Second Brain ICP: Knowledge workers drowning in Notion / Apple Notes / saved bookmarks Positioning: Cloud notes with semantic search + an AI agent that actually reads everything you've saved Hooks: Steal My Process + Insider "Steal my AI second brain — every note, every saved post, instantly searchable." Opposite / Contrarian "Notion is a database pretending to think. Cleve is the opposite — a brain that pretends to be a notes app." You're Losing + Helper "You're bleeding 3 hours a week searching Notion. This second brain answers in one sentence." Content outline: Open Notion → 47 untitled pages, can't find anything (pain shot) Switch to Cleve → ask "what did I write about pricing last quarter?" → instant answer with citations Show memory note auto-updating as you chat One-line pitch to camera: "your second brain, that thinks back" Format: Screen-recording UGC, 25–35s 2. Cursor for Writing ICP: Writers / founders who've used Cursor and felt the magic Positioning: What Cursor did for code, Cleve does for writing — precise inline edits, agent mode, multi-model Hooks: Popular Name "Cursor changed how engineers code. Cleve does the exact same thing for writing." Behind-the-Scenes Testing "I stayed up until 2 AM rebuilding my entire blog workflow in Cleve to see if it actually feels like Cursor. It does." Reset Expectations "Forget every 'AI writing tool' you've tried. None of them edit like Cursor. This one does." Content outline: Side-by-side: Cursor editing code (left) / Cleve editing a draft (right) — same str_replace precision Toggle Edit Mode → highlight paragraph → AI rewrites in place, no copy-paste Multi-model picker per message (Claude / GPT / Gemini) Slash command launches a custom skill from the marketplace Format: Screen-recording UGC with split view, 30–40s 3. Cursor for Content Creators ICP: Solo creators (TikTok / IG / LinkedIn / X) who script + publish weekly Positioning: AI editor purpose-built for hooks, captions, and short-form scripts — not generic "ChatGPT but in a notes app" Hooks: Tools / Resources List "5 things every creator should stop using ChatGPT for. Use this instead." Steal My Process + Insider "Steal my secretly tested content stack. One app replaces ChatGPT + Notion + Bookmarks." Less Beats More "I deleted 6 creator tools and replaced them with one. Output went up 3x." Content outline: Open Cleve → slash command /Draft a Post (seeded skill) Pull a saved IG reel → AI extracts the hook → rewrites it for your niche Save the script to your "Scripts" folder, publish to your public profile (OG card auto-generated) One-tap voice dictation to dump ideas on the go Format: Fast-cut UGC, 20–30s, music-driven 4. Vibe Marketing ICP: Indie founders doing their own marketing in spare hours Positioning: Idea → reel script → LinkedIn post → email — all in one window, no Trello board Hooks: Achievement with Constraint "I run all my content marketing in one app. No Notion, no Trello, zero spreadsheets." Tiny Change, Big Impact "One workflow change recovered 8 hours a week of 'where did I save that' tab-switching." The Unexpected "Every founder I know who actually ships content uses one tool. None of them have a content calendar." Content outline: Voice-dump a half-formed idea into Cleve AI structures it into 3 outputs: tweet, LinkedIn post, reel script Memory note remembers your brand voice — no re-prompting every session Hit publish → public profile gets the post + OG card auto-generated Format: Talking-head UGC + screen-recording B-roll, 35–45s 5. Steal Content (IG/TikTok Scraper) ICP: Creators who study viral content but hate manual transcribing Positioning: Paste any IG reel or TikTok link → full transcript, caption, hashtags, top comments. Then ask AI to remix it for your niche. ✅ Verified feature: IG + TikTok only today Hooks: Steal My Process + Insider "Steal any TikTok script in 3 seconds. Paste link → full transcript → AI rewrites for your niche." Behind-the-Scenes Testing "I spent 4 hours yesterday running 50 viral reels through this tool. Found the exact hook formula 90% of them share." You're Losing + Amplifier "You're literally wasting hours rewinding TikToks to transcribe hooks. This does it in one paste." Content outline: Open chat, paste a viral TikTok URL Watch it return: caption, hashtags, audio, transcript, top comments — in seconds Ask: "rewrite this hook for [your niche]" → instant variant Save scraped scripts to a "Hook Vault" folder for future reference Format: Pure screen-recording UGC, 20–25s. Loop the "paste → result" reveal. 6. Saved-Post Chrome Extension ICP: Anyone with hundreds of unread saved posts across IG / TikTok / LinkedIn / X Positioning: One Chrome extension imports every saved post from every platform → AI reads them all → search, organize, remix into content ⚠️ Written from verbal description — verify exact platform support + import flow before shooting Hooks: You're Losing + Helper "Your saved folder is a graveyard. 847 posts you'll never open again." Tiny Change, Big Impact "One Chrome extension imports every saved post from IG, TikTok, LinkedIn, and X. AI reads them for you." Reset Expectations + Insider "Forget bookmarking. The new way: AI quietly reads your saves and tells you which ones are worth your time." The Unexpected "Every creator's saved folder has the same hidden goldmine. None of them ever go back to mine it." Content outline: Open IG saved posts → 800+ posts (relatable pain shot) One-click extension → import all into Cleve Cleve auto-groups by topic / hook style Ask "what did I save about pricing?" → AI returns top 12 with summaries "Write a LinkedIn post in my voice from my 5 saved posts about cold outreach" → done Format: Screen-recording UGC, 30–40s. The "graveyard → searchable library" reveal is the money shot. 7. Claude Code for Content (Cloud > Local Markdown) ICP: Obsidian / Bear / local-md power users hitting cloud-sync pain Positioning: Same markdown, but cloud-native, multi-device, real-time, with an AI agent that edits like Claude Code Hooks: Opposite / Contrarian + Thinker "Obsidian's biggest paradox: cloud-first writers using local files in 2026." Cautionary Tale + Helper "I lost 6 months of Obsidian notes to a sync conflict. Switched to Cleve the same week." Less Beats More "Same markdown. Zero sync hell. One AI agent that edits like Claude Code." Content outline: Show Obsidian sync conflict modal (universally recognized pain) Cut to Cleve: same markdown, instant cross-device sync, version timeline (timeline feature) Demo: chat agent edits the doc with str_replace precision — parallel to Claude Code in the sidebar Folder-level sharing cascades automatically to all child notes Format: Talking-head for the pain → screen-recording for the fix, 35–40s 8. Import Your Past Social Content ICP: Creators with years of past LinkedIn / X content sitting unused Positioning: Connect once → your past posts become AI training data. The AI writes in your voice because it read every post you've ever written. ✅ Verified live today: Gmail, Google Docs, Notion, LinkedIn, X Hooks: Achievement with Constraint "I uploaded 4 years of LinkedIn posts into one app. The AI now writes more like me than I do." Steal My Process + Insider "Steal my secretly tested AI voice cloning trick. No prompt engineering — just connect your accounts." The Unexpected "Every creator obsessing over 'AI prompts' is missing the real unlock — feed it your past content, not better prompts." Content outline: Settings → Integrations → connect LinkedIn + X (live today) Cleve ingests your post history Open chat: "draft a LinkedIn post about [topic] in my voice" Side-by-side comparison: Cleve output vs generic ChatGPT draft Format: Screen-recording UGC + on-screen voice-vs-voice comparison, 30s 9. Memory You Can Read and Edit ICP: ChatGPT power users frustrated by opaque, uncontrollable "memory" Positioning: Your AI's memory is a plain note — you read it, edit it, and it updates as you chat Hooks: Opposite / Contrarian + Thinker "ChatGPT's memory is a black box. The paradox: AI you can trust shows you exactly what it remembers." The Unexpected "Every AI forgets you tomorrow. This one writes its own memory of you — and lets you edit it." Tiny Change, Big Impact "One toggle gives your AI persistent memory you can actually open and read." Content outline: Show ChatGPT "memory updated" toast (opaque, no visibility) Cut to Cleve: open the memory note, scroll through the actual text the AI is using Edit a line, save → next chat reflects the edit instantly Toggle off if you want a fresh start anytime Format: Split-screen UGC, 20–25s 10. MCP Server / Claude Desktop Integration ICP: Claude Desktop / Cursor / MCP-native power users on X Positioning: Cleve hosts an OAuth MCP server → plug your entire note vault into Claude Desktop, Cursor, or any MCP client Hooks: Insider + Steal My Process "I quietly plugged Claude Desktop into my entire personal note vault. Every answer cited." Behind-the-Scenes Testing "I spent yesterday wiring Claude Desktop, Cursor, and ChatGPT into the same note vault. Only one of them does it natively." The Unexpected "Every dev wiring up custom MCP servers is missing the obvious one — the notes app already runs one." Content outline: Open Claude Desktop, add Cleve MCP via OAuth (30 seconds to connect) Ask Claude: "what do my notes say about [topic]?" → answer with cited note sources Cursor side-panel: reference a specific note while coding ~30 tools exposed: search, read, edit, create notes, read memory, manage folders Format: Screen-recording for X, 25–35s. Show the OAuth flow + first cited answer. Developer crowd loves the "it just works" reveal. Patterns used: Steal My Process, Popular Name, Behind-the-Scenes Testing, Reset Expectations, Tools/Resources List, Less Beats More, Achievement with Constraint, Tiny Change/Big Impact, The Unexpected, Opposite/Contrarian, Cautionary Tale, You're Losing Trigger words used: bleeding, wasting, literally, secretly, quietly, hidden, paradox, backwards, every, zero