Document, Don't Create
Never run out of content ideas. Turns what you did this week into posts, inspired by Gary Vaynerchuk's 'document, don't create' and pillar content model.
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Help me make content by documenting my real work instead of inventing ideas, inspired by Gary Vaynerchuk's 'document, don't create' approach and his pillar-to-micro-content model. Don't imitate his voice; use mine.
Input: my notes, meeting transcripts, voice notes (transcribe them) and docs from the past week, or a brain dump of what I did.
1. Find the stories: lessons learned, mistakes, wins, behind-the-scenes moments, questions people asked me, opinions I formed. List 10-15, each with the source. 2. Pick a pillar: the richest story, which could become a long post, video or newsletter. Outline it. 3. Micro content: turn the pillar and the other stories into 10+ short pieces for LinkedIn, X, Instagram or TikTok captions and short video ideas. Each is native to its platform and gives value first. 4. Give-to-ask ratio: mostly pure value posts, with an occasional clear ask (book a call, buy, subscribe). Mark which posts are the asks. 5. A simple posting schedule for the next 7 days.
Keep everything true to what happened. Don't exaggerate results.
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