🎓 Student Template

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Class Overview: Marketing 101 ( ദ്ദി ˙ᗜ˙ ) A little overview of everything you need to know about this class! Source: jessenpaints on X Class Info (ᴗ_ ᴗ。) Lecturer Dr. Sarah Jenkins Schedule Tuesdays & Thursdays, 10:00 AM – 11:30 AM Venue Hall A Credits 3 Contact s.jenkins@university.edu Assessment Breakdown .·°՞(っ-ᯅ-ς)՞°·. Component Weightage Quizzes 10% Case Study & Reflection 20% Midterm Exam (Tue, 15 Jul) 30% Final Exam (Mon, 15 Sep) 40% Learning Outcomes ( •̀⤙•́ ) Source: everydaylouie on Tumblr Understand the core principles of marketing and consumer behavior. Analyze real-world marketing campaigns and strategies. Develop comprehensive marketing plans for diverse target audiences. Resources ৻( •̀ ᗜ •́ ৻) Textbook: Principles of Marketing (18th Edition) by Philip Kotler Course portal: Marketing 101 Canvas Portal Group chat: Marketing 101 WhatsApp Group

Dates & Deadlines: Marketing 101 (๑-﹏-๑) All the important dates for this class in one place. Source: 99px.ru Assignments Assignment Due Date Status Notes Case Study Draft Mon, 23 Jun Submitted Draft of the Starbucks campaign analysis Reflection Journal Wed, 2 Jul Not Started 500-word reflection on the case study Final Case Study Wed, 16 Jul Not Started Final polished version incorporating feedback Source: chuwenjie on Instagram Tests & Exams Assessment Date Coverage Notes Quiz 1 Mon, 14 Jul Consumer Behaviour Open book, 30 mins Midterm Exam Tue, 15 Jul Chapters 1–5 Hall A, written exam Final Exam Mon, 15 Sep Cumulative Hall A, closed book Other Important Dates Mon, 9 Jun: Last day to add/drop without penalty Thu, 24 Jul: Guest lecture (VP of Marketing at Grab) Tue, 19 Aug: Study week begins (no classes)

Intro to Consumer Behaviour Date: Week 3, TuesdaySlides link: https://app.cleve.ai/share/jn79rannnrh27pkt9ypzkep22n8963n6 Source: redd francisco on Unsplash What is Consumer Behaviour? Consumer behaviour is the study of how individual customers, groups, or organizations select, buy, use, and dispose of ideas, goods, and services to satisfy their needs and wants. Key Factors Influencing Purchases Psychological Factors: Motivation (Maslow's Hierarchy of Needs) Perception Learning & beliefs Social Factors: Reference groups (family, friends, influencers) Social status & roles Cultural Factors: Culture and subculture Social class Personal Factors: Age and lifecycle stage Occupation & economic circumstances The Buyer Decision Process Need Recognition: Recognizing a problem or need (e.g., "My phone is broken"). Information Search: Looking for potential solutions (reading reviews, asking friends). Evaluation of Alternatives: Comparing different brands or models based on features/price. Purchase Decision: The actual act of buying the chosen product. Post-Purchase Behavior: Evaluating the purchase (satisfaction vs. buyer's remorse/cognitive dissonance). Purchase Involvement Levels Understanding how much thought a consumer puts into a purchase helps dictate the marketing strategy. Feature High-Involvement Low-Involvement Definition Purchases that are expensive, risky, or highly meaningful. Routine purchases with low risk or cost. Buyer Process Extensive information search & evaluation. Habitual buying behavior, minimal thought. Examples Cars, houses, laptops, university degrees. Groceries, toothpaste, fast food. Marketing Focus Detailed product information, personal selling. Brand awareness, visual packaging, sales promos. Customer Segmentation (Data Approach) Prof mentioned that modern marketing relies heavily on data. Here's a quick Python snippet using pandas that shows how we might segment customers based on their purchase history (useful for the upcoming analytics assignment!) import pandas as pd # Load customer purchase data df = pd.read_csv('customer_data.csv') # Group by Age and Income to find average spending segments = df.groupby(['Age_Group', 'Income_Bracket']).agg({ 'Total_Spent': 'mean', 'Purchase_Frequency': 'count' }).reset_index() # Filter for high-value segments high_value = segments[segments['Total_Spent'] > 5000] print(high_value.sort_values(by='Total_Spent', ascending=False)) Note to self: The midterm will definitely test the difference between psychological and social factors. Make sure to memorize Maslow's Hierarchy!

Starbucks Case Study Draft Prompt: Analyze the marketing strategy of Starbucks using the 4Ps framework. Discuss how their approach to consumer behaviour has contributed to their brand loyalty. (Word count: ~800 words) Source: Fahmi Fakhrudin on Unsplash 1. Introduction Starbucks is not just a coffee company; it is an experience. By positioning itself as a "third place" between home and work, Starbucks has fundamentally altered consumer expectations of coffee shops. This essay analyzes Starbucks' success through the lens of the 4Ps (Product, Price, Place, Promotion) and explores the consumer behaviour psychology driving their immense brand loyalty. 2. The 4Ps Analysis Product Starbucks sells coffee, but its core product is the "Starbucks Experience." Core Value: Status, comfort, and a personalized experience. Actual Product: High-quality arabica coffee, seasonal drinks (e.g., Pumpkin Spice Latte), and a welcoming store environment. Augmented Product: Free Wi-Fi, friendly baristas who write names on cups, and the Starbucks Rewards program. Price Starbucks utilizes value-based pricing. They charge a premium for their products because consumers perceive the value of the "experience" as being worth more than the cost of a standard cup of coffee. This pricing strategy also elevates the brand's perceived quality, turning a regular beverage into a minor luxury or status symbol. Place (Distribution) Starbucks employs a dense distribution strategy, ensuring high visibility and convenience. They operate company-owned stores, licensed locations (like inside Target or airports), and even sell packaged goods in grocery stores. By saturating high-traffic areas, they capitalize on low-involvement, habitual buying behaviour. Promotion Rather than relying heavily on traditional mass advertising (TV commercials), Starbucks focuses on: Word-of-mouth and experiential marketing. The Starbucks Rewards app, which gamifies the purchasing experience. Seasonal exclusivity (FOMO marketing). 3. Consumer Behaviour & Brand Loyalty From a consumer behaviour perspective, Starbucks masterfully taps into both psychological and social factors. Psychologically, the brand creates a sense of belonging and routine. Socially, carrying a Starbucks cup signals a specific lifestyle and social status. Furthermore, their loyalty program uses operant conditioning, rewarding purchases with "Stars" to encourage repeat buying, effectively turning casual buyers into habitual consumers. 4. Conclusion [Need to write this part, summarize main points and maybe add a recommendation for future growth.] Try Asking Cleve: 𖥔 ݁ ˖. Write the conclusion for me, making sure to summarize the main points above and suggest a recommendation for future growth. To-do before submission: Write the conclusion Add 2-3 academic citations for value-based pricing Run through grammar check Verify word count

Lab Report 2 This is a dummy assignment

Dashboard ◝(ᵔᗜᵔ)◜ Welcome to your Cleve workspace! ( ◉..◉ ) hello i’m cleve ~This is your home base, check in here every day to stay on top of your semester. Source: moy629 on DeviantArt To-do List (—ᴗ—) Submit Marketing 101 case study draft Review lecture slides for Software Engineering Week 8 Start reading for Networking assignment (add in your own task here!) Source: chuwenjie on Instagram Upcoming Deadlines ( ꩜ ᯅ ꩜;) Deadlines for the next 7 days Assignment Class Due Date Status Marketing 101 Mon, 23 Jun Submitted Computer Networks Wed, 25 Jun Ongoing Final Report Software Engineering Fri, 30 Jun Not Started Try asking Cleve ✶⋆.˚ Based on my upcoming deadlines, what should I focus on this week? Reorganise my upcoming deadlines table based on the due date Update my table to include deadlines for the next 2 weeks Current Semester Goals ᕙ( •̀ ᗜ •́ )ᕗ Maintain a GPA of 3.5 and above Foster a better sleep schedule… Join the volleyball club (add in your own goals here!) Quick Links ٩(^ᗜ^ )و ´- Classes Marketing 101: Software Engineering: Class overview: Software Engineering (Dummy Link) Computer Networks: Class overview: Computer Networks (Dummy Link) (Add more classes here) Import Assignments with Cleve ( ◉..◉ ) Got a syllabus or assignment sheet?Let Cleve do the heavy lifting ( ◡̀ ᴗ ◡́)و hhmph, i got this Paste your syllabus or assignment list into a note Ask Cleve:Extract all my assignment and exam dates and add them to my Master Assignments table Watch your schedule fill itself in Source: Rebecca Moc

Assignments & Deadlines (๑'ᵕ'๑)⸝* Your one-stop hub for every assignment, test, and deadline across all your classes! Source: everydaylouie on Tumblr Assignments Status options: 🟥 Not Started · 🟨 Ongoing · 🟩 Submitted Priority options: High · Medium · Low Assignment Class Type Due Date Status Priority Marketing 101 Draft Mon, 23 Jun 🟩 High Lab Report 2 Computer Networks Lab Wed, 25 Jun 🟨 High Final Report Software Engineering Report Fri, 30 Jun 🟥 High Reflection Journal Marketing 101 Journal Wed, 2 Jul 🟥 Medium Network Topology Report Computer Networks Report Fri, 4 Jul 🟥 Medium UML Diagram Software Engineering Diagram Mon, 7 Jul 🟥 Low Source: Scene from Little Amelie Film Exams & Presentations Title / Topic Class Type Date Details Reflection on Campaign Case Study Marketing 101 Presentation Wed, 2 Jul Solo System Design Proposal Software Engineering Presentation Mon, 7 Jul Group (4 pax) OSI Model, IP Addressing Computer Networks Quiz Fri, 11 Jul Online via portal Consumer Behaviour Marketing 101 Quiz Mon, 14 Jul Open book Midterm Marketing 101 Midterm Tue, 15 Jul Hall A / Written (Chapters 1–5) Midterm Computer Networks Midterm Thu, 17 Jul Lab 3 / Practical (Includes subnetting) Midterm Software Engineering Midterm Mon, 21 Jul Hall A / Written (SDLC & UML focus) Final Exam Marketing 101 Final Mon, 15 Aug Hall A / Written (Cumulative) Final Exam Computer Networks Final Wed, 17 Aug Hall B / Written (Cumulative) Final Exam Software Engineering Final Fri, 19 Aug Hall A / Written (Cumulative) Try asking Cleve .𖥔 ݁ ˖. Rearrange the tables by due date Group my assignments in the table by class Which of my assignments are high priority and due this week?

Study Guides ⸜( ´ ꒳ ` )⸝ Use these Cleve prompts to turn your notes into study materials in seconds! Source: akkotta on Tumblr Summarize your notes: Summarize all the notes in my Lecture Notes folder for Marketing 101 Generate a revision guide: Create a structured revision guide based on my Marketing 101 lecture notes, organized by topic Create flashcards: Turn my Marketing 101 notes into a set of flashcards with questions on one side and answers on the other Exam prep: Based on my notes and the exam coverage in Dates & Deadlines, what are the most important concepts I should study? Explain a concept: Explain [concept] from Marketing 101 in simple terms with an example Tip: The more notes you have in your Lecture Notes folder, the more helpful Cleve becomes! ( ◉..◉ )

Connections ٩(^ᗜ^ )و ´- Integrations let you connect Cleve to the apps you already use, making it easy to pull in context, export your work, and automate your tasks without leaving your workspace! You can connect platforms like Google Workspace, Notion, Slack, GitHub, Linear, and more. How to Connect an App (Example: Google Docs) Connecting your favorite tools only takes a few clicks: Open your settings: Click on your profile icon at the bottom left corner of the screen, then select Settings. Go to Integrations: Click on the Integrations tab to see the app catalog. Find your app: Look for the platform you want to connect (like Google Docs) and click "Connect". Authorize: Follow the prompt to log in and grant the necessary permissions. Boom! You’re all set up. (ദ്ദി˙ᗜ˙) Not sure what you can do with a specific app? Ask Cleve I’ve connected the [App Name] integration, what can I do with it? Try it out: Export an Assignment ৻( •̀ ᗜ •́ ৻) Now that you know how it works, let's test it! In the Assignment Drafts folder, there is a draft for the Marketing 101 case study. Try copying and pasting this prompt to Cleve: 𖥔 ݁ ˖. Export the note 'Marketing 101: Starbucks Case Study Draft' into a new Google Doc and give me the link. Cleve will create the document in your Google account and hand you the link right in the chat! Source: everydaylouie from Tumblr

Welcome to the Student Template! (∗˃̶ ᵕ ˂̶∗) Source: Yoyo on Bēhance This template is a starting point for keeping your semester in one place. Instead of juggling lecture notes, assignment briefs, and deadlines across different apps and folders, everything lives here. Inside, you'll find (`⎚⩊⎚´) -✧ : a quick overview of your semester and upcoming deadlines. : your central platform tracking every assignment, test, and deadline across all your classes. : a guide on using your built-in study buddy - Cleve! Ask it to summarize lectures, brainstorm ideas, or search your notes. : learn how to connect Cleve to your favorite apps (like Google Workspace, Notion, and Linear) to pull in context, automate tasks, and seamlessly export your work. Classes: dedicated spaces for each subject, with pages for lecture notes and assignments, access it through the “Classes” folder! One last thing, don't forget about Cleve ( ◉..◉ ) i am pretty helpful!Since it lives right here in your workspace, it can help summarize notes, find info across your files, draft assignment outlines, and keep everything organized. And don’t worry, there are little guides sprinkled throughout the template to help you get the hang of it! Hope this helps make your semester a little less chaotic! Happy studying :)