May 27, 2025

May 27, 2025

May 27, 2025

Cleve's founding thesis

Cleve's founding thesis

Why we're building Cleve

Why we're building Cleve

Why we're building Cleve

By

Lizzie

Cleve Team Picture May 2025
Cleve Team Picture May 2025
Cleve Team Picture May 2025
Cleve Team Picture May 2025

You and I, our minds are constantly full.

We make hundreds of micro decisions every day. We have 23 mental tabs open at all times. Sometimes, we feel things we can’t yet name. Other times, we have an idea, but no words to explain it.

And when we finally sit down to write... it’s like hitting a wall.

Not because we have nothing to say. But because the real thoughts (the good ones) are buried under mental chaos.

I don’t think that makes us bad communicators.

But when our thoughts are messy (even when our ideas are good) people assume we are too. And our credibility starts slipping.

This is what sparked Cleve.

Not to “generate content faster.”

But to help you make sense of what’s in your head, and express them with clarity.

To finally gives shape to thoughts you’ve had for a long time, but haven’t had the words for.

Better clarity = more opportunities

Something we keep seeing over and over:

So many good things in life start with a single great conversation.

And today, that conversation often begins with something you *write,* not say. Because online, conversations scale.

A client reads your post and thinks, “This person understands exactly what I’m dealing with.”

A like-minded founder reaches out to collaborate.

A stranger DMs you to say your words shifted their perspective.

When that happens, trust forms, and new opportunities open up.

Cleve exists to help more of these moments happen.


Built for deep thinkers and empathic feelers

Cleve is where you go to make sense of your thoughts, and turn them into content worth sharing.

It works as a thinking partner:

- An AI that knows you – your past ideas, writing style, and tone — so you’re never starting from scratch

- Capture thoughts as they come – jot them down before they vanish, then return to them any time

- Use AI at your own pace – To brainstorm, draft, reflect, or edit. You’re always in control.


What you’ll find inside (and what’s coming soon)

On Cleve, you’ll find a creative workspace that adapts to how you think and create — no fixed templates or rigid processes.

With features like:

- 🧠 AI chat with memory – Cleve remembers your tone, past ideas, and style, so every response feels sharp and aligned with how you think.

- 🌐 AI web search – Ask questions and pull real-time info from the internet straight into your draft. No switching tabs, no breaking flow.

- ✏️ Custom prompt builder – Create shortcuts for your most used AI commands, so you don't have to repeat the same instructions.

- ⚡️ Idea capture – Type or speak to drop in ideas the moment they hit. All saved in one place for when you’re ready to build on them.

- 📱 Mobile app – Capture ideas and create content any time, anywhere.


Coming soon:

- 🪞 Personal insight dashboard – A visual breakdown of your tone, themes, and writing patterns, so you can understand your voice and sharpen it over time.

- 🔁 Smart content suggestions – Get post ideas based on your past content, to stay consistent without repeating yourself.

If you’re someone who thinks fast, feels deeply, and want your words to carry weight, Cleve’s built for you.

Finally get what’s in your mind out.

Happy writing!

Try Cleve, the all-in-one toolkit to building your personal brand

Get unlimited content ideas, build a second brain with your thoughts and turn them to personalised posts.

No credit card needed

Try Cleve, the all-in-one toolkit to building your personal brand

Get unlimited content ideas, build a second brain with your thoughts and turn them to personalised posts.

No credit card needed

Try Cleve, the all-in-one toolkit to building your personal brand

Get unlimited content ideas, build a second brain with your thoughts and turn them to personalised posts.

No credit card needed

Try Cleve, the all-in-one toolkit to building your personal brand

Get unlimited content ideas, build a second brain with your thoughts and turn them to personalised posts.

No credit card needed